Rimac Reveals Decline in Demand for Electric Hypercars, Highlights Shift Towards Traditional Models

Amidst the surge in electric vehicle adoption, has observed a downturn in the demand for electric hypercars as affluent buyers prefer analog, gasoline-powered alternatives.

  • Rimac CEO Mate Rimac discusses the changing market dynamics at the Financial Times Future of the Car conference.
  • Despite technological advances, wealthy consumers show a preference for traditional gasoline engines over electric models.
  • Rimac Nevera remains the top-selling electric hypercar despite slow sales, with only 50 out of 150 units sold.
  • Future of under Rimac not leaning towards electric; new V16 engine planned for Bugatti's next model.

Market trends and consumer preferences

According to Mate Rimac, founder of Rimac Automobili, the electric vehicle hype that peaked during the initial development phase of the Nevera in 2016/2017 has waned. The shift in consumer sentiment can be attributed to the over-saturation and regulatory push of electric vehicles, which has sparked a desire among hypercar buyers for more traditional, gasoline-powered cars.

Rimac Nevera's performance in the market

The Rimac Nevera, boasting a staggering 1,914 horsepower, has seen underwhelming sales figures, with a significant portion of its limited production run still available. This mirrors the broader trend of declining interest in high-end electric vehicles among elite buyers, who often seek the exclusivity and mechanical allure of traditional hypercars.

Comparative analysis of technology and luxury

Mate Rimac compares the predicament of electric hypercars to high-tech gadgets like the Watch, suggesting that while electric hypercars offer superior technology and performance, they lack the emotional and nostalgic appeal of gasoline cars, which can often command higher interest and prices among enthusiasts and collectors.

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Future prospects for Rimac and Bugatti

Looking ahead, Rimac remains committed to innovation in the automotive industry, albeit with a broadened focus beyond electric vehicles. Plans are underway to explore alternative drivetrain technologies, including a groundbreaking nanotube-powered system capable of utilizing diesel, LPG, or hydrogen. This initiative underscores Rimac's dedication to diversification and technological advancement, aiming to provide unique driving experiences rather than solely focusing on electric propulsion.

Impact on Rimac's strategy

The insights shared by Rimac's CEO indicate a strategic pivot within the company, balancing between advancing electric vehicle technology and catering to market demands for traditional powertrains. This approach is likely to influence future product planning and development, particularly as the company evaluates the long-term viability of its electric hypercar models against the backdrop of changing consumer tastes.

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Written by Laurence

I'm Laurence, a passionate advocate for sustainable living and electric mobility. With a background in environmental science and years of experience in automotive journalism, I've dedicated myself to exploring the cutting-edge of electric vehicle (EV) technology. At, I aim to share insightful, reliable news and reviews to help readers navigate the rapidly evolving world of EVs. Whether you're an EV enthusiast or curious about making the switch, join me in driving towards a greener future.

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